Wednesday, December 23, 2009

Video sales Dissapoint

Sales of video games slipped during the month of November, a surprising decline given the launch of high-profile blockbusters such as "Call of Duty: Modern Warfare 2" that failed to lift overall results for the sector.




Game makers have had to contend with a slumping economy, high console prices and a general lack of hits -- as well as a slowdown in previously popular genres such as music.


It's really intriguing that even during the hot festive christmas season, the video sales are not even moving at all. I thought parents will be extremely willing to spend a few hundred dollars on a Christmas gift for their kids?


Personally, I think a few reasons might be because piracy are still rampant and the burning of games into CDs are extremely prevalent as well.


Then again, all these are inevitable, just look at the music industry, it's so pathetic now. Maybe the disease will start hitting the video games industry very soon or rather it has already hit it. Now, we are just waiting for the disease to proliferate.




But, my suggestion is that they market the games to parents rather than to kids because kids nowadays know where to download the games and stuff. They have to make it cool to own a game, an authentic one, not a fake one. Build a core story, do a market research on video games and a psychology test on why people buy games and not download them then pitch the idea to the mass public again. Hopefully, this way, the producers will see light at the end of the tunnel once again.

Credits -marketwatch, -softsailor, -revjavadude

2 comments:

  1. Charge me a decent price and i will pay fo it. Why should we pay exorbitant prices to fund their BMWs and Benzs? The cost of a getting a CD out is 50 cents, you sell me at $20? Piracy is rampant because the fat cats are greedy. All my sympathies lie with the end consumer.

    ReplyDelete
  2. Hahaha Kimbo, that is very true.

    Indeed, the exorbitant prices of the games are unbeilevable. Just look at the cost of a PS3 game nowadays, it can go up to hundreds of dollars.

    On hindsight, parents too have realised that there are always alternative sources to getting a nice and cheaper game elsewhere.

    Perhaps, the gaming industry should change their core strategy and start to listen to the needs of the gamers.

    There are still people out there who are still willing to pay for CD albums, similarly, I believe that there will still be people out there who are willing to purchase authentic games.

    You just have to make them believe in it.

    ReplyDelete