SAN FRANCISCO (MarketWatch) — Facebook Inc.’s expected May 18 debut as a public company is not a foregone conclusion because of a delay in regulatory approval, according to a media report Friday.
Facebook FB 0.00% is still awaiting the approval of the company’s latest S-1 registration filing by the Securities and Exchange Commission, business network CNBC said
Separately, Morningstar said the buzz around Facebook IPO makes sense given the company’s potential, but its analysts pointed out that investors may be underestimating the business challenges.
Facebook is expected to sell 180 million shares with a proposed range of $28 to $35 a share in a deal that values the company at up to $96 billion. Insiders and other stakeholders are expected to sell more than 157 million shares in the offering.
In its report, Morningstar analysts said “the enthusiasm for Facebook is not misplaced, but the market may be underestimating several near-term challenges for the company.”
Morningstar said set a “fair-value estimate” price for Facebook at $32, “suggesting that the valuation at the proposed offer price leaves limited upside for long-term fundamental investors.”
“Given the frenzy surrounding the deal, we would not be surprised to see the stock trade above its intrinsic value in the aftermarket,” the report added.
One challenge the analysts cited was the “lack of standards or best practices for advertisers to measure” returns on investments.
“The most common theme we heard in talking to advertisers and agencies was the lack of standards and clear ROI in running social-advertising campaigns,” according to Morningstar.
The firm also pointed to “concerns about capital allocation,” noting that co-founder and Chief Executive Mark Zuckerberg “controls approximately 57% of the voting shares of the company.”
The analysts cited Facebook’s acquisition of Instagram, a mobile-photo sharing service, citing reports that “the deal happened with very little involvement” from the board.
“If Mr. Zuckerberg loses discipline in allocating the company’s capital, there can be no guarantee that any such mechanism would prevent the company from destroying shareholder value,” the report said.
Morningstar also called China “the wild card” for Facebook. “Currently, Facebook is blocked in China, and it’s unclear that the company will be able to successfully launch there. Disregarding China, we expect growth in Internet users to be much slower than it was a decade ago when companies like Google GOOG -1.37% went public, limiting the growth opportunity for Facebook.”