Duolos

Doulos was purchased in 1977. Since then, over 21 million visitors have been welcomed on board for tours, programmes and visits to the floating book fair. With stops in over 590 ports of call, this unique ship has visited more than 100 countries in Africa, the Americas, Asia, Australia, Europe, the Middle East and many island nations. Constructed in 1914, Doulos is recognised in the Guinness Book of World Records as the world's oldest active ocean-going passenger ship.

I happened to catch the ship Duolos at the Vivocity port today!

It was a magnificent sight!

When I first saw it, i gasped at the sight of it. It's brobdingnagian size was breath-taking.

I saw this banner that caught my eyes, it spelled "MV Duolos International Book Fair"

On board are a plethora of books laying around. It is really dirt cheap and the books are somewhat precious considering that they have been travelling around the world all this while.

So much for saying a sea of books, now I'm really seeing a myriad of books on top of the sea. Certainly amazing.

Of course, it attracted plenty of people, including the tourists on board. Everyone on board was snapping pictures and there was definitely heavy purchases on board as well. You could see the amount of attention it has managed to capture just by parking itself beside the dock.


This reminds me of the radical advertising which the Sales guru Chet Holmes suggested.


He said that we have to be audacious and advertise out of the box aligned with the core story that is held closely to the heart of the company.

Having a book fair on board a ship and travelling all over the world is definitely a lucrative and enticing story to tell.


Both kids and adults will definitely be intrigued by the experience the crew on board had as they travel all round the world. At the same time, they can tell them about the experience on how these books were collected along the way.


In that way, people will read with a different perception and they will definitely treasure the book more.


Simply spectacular. I love this idea so much that I am very inspired now.


I vow to advertise like this when I joined a company after I graduate. Stay tuned guys.


Whenever you see some whimsical advertising along the way, it will be demarcated by me!

Credits -gbaships, -polester, -flickr, -lawbod