Most polite bank robbery ever

'Polite' Thief Arrested After Armed Robbery @ Yahoo! Video

Academic Poison

Ever felt irritated by your project group?


Hate to do project work?


Feel as if its so much better to do the work alone?


Check this video out. It encapsulates all our pain in a hilarious manner

SNSD signs on as the new models for Christian Dior cosmetics?

SNSD

Rumors have been swirling about SNSD being picked up by Christian Dior to become their new campaign models.

According to multiple shareholders in the cosmetics industry, SNSD has agreed to endorse the label, and they’ve already filmed a commercial.

Since Taeyeon, Yoona, and Seohyun are already signed to different cosmetic brands, it’ll be the other six ladies (Tiffany, Jessica, Sunny, Hyoyeon, Yuri, and Sooyoung) who will be seen in the CF

Wow, it seems like SNSD is really on a role. In terms of marketing, if you employ them, it is definitely a great move.

Your brand's equity will definitely shoot to fame and steal off lots of attention for sure.

When people notice that SNSD is endorsing, inevitably they will stop and take a look at the brand.

In most cases, because people are bombarded with so many advertisements, they really can't be bothered to look at them anymore.

But this has changed, if you linked their interests to your brand. Which in this case, SNSD to Christian Dior, SNSD lovers will start buying Christian Dior and then through the word-of-mouth, they will help increase the exposure level of the brand Christian Dior.

This is similar to advertising a promotion by saying that you stand a chance to win a free Apple Mac.

Mac lovers will definitely stop and take a look at your brand. This is also known as the complements of interests.

Credits -allkpop

Singapore Sling

If Singapore were a drink, what would it taste like? (All photos courtesy of Provocachic)

As holiday festivities loom once more, many people will get together and cheer to the Lunar New Year, some perhaps with the drink named after the nation, the Singapore Sling. But given how Singapore has evolved over the past several decades, is the popular cocktail getting a bit outdated? Amid all the talk of nationhood today, perhaps a discussion of the country’s flavours will help open new perspectives to the debate. Damian Sim, who has run flavor branding projects for the likes of American Express and Bloomberg, points out that the Singapore Sling is “based on the Gin Sling, an American classic, though they included ingredients such as grenadine, syrup and pineapple juice.” Sim styles himself as a flavor impressionist, and he endeavours to evoke memories and emotions through the taste, aroma, look and feel of his cocktail creations, which can take up to three months of research to design. For a project with the National Museum of Singapore to present Christian Lacroix-inspired cocktails, he selected ingredients that could be linked to the French designer’s way of life. Lacroix would often recycle vintage items for his flamboyant costume designs, so in one cocktail Sim used the core of baby tomatoes that chefs often throw away.Muskmelon cut into a ballerina-like figure also visually represented Lacroix’s fascination with performers, history and the surreal, aside from lending a sweet finish to the drink.

Sensual symbolism The Pan-Asia Cosmo. Could this drink represent Singapore?

Several years ago, at a show called Rojak, which brought together people from different creative disciplines, similar to how the local dish it was named after brings together different fruits and vegetables, Sim designed a recipe that he believes could represent Singapore’s “liquid culinary identity.” One ingredient was a liqueur he made from the torch ginger bud, a dash of which is added into the typical rojak dish. As the bud is also often used in curries and other Southeast Asian and Indian dishes, its taste can give a sense of soothing familiarity to drinkers from Singapore’s different ethnic races. A few drops reminded this writer of the ginger tea popular in hawker stalls nationwide. The bud, however, was only one of the 9 ingredients he used to create what he calls the Pan-Asia Cosmo, but which some simply referred to as the Rojak drink. “When I created the drink as part of the show, the theme was the five Taoist elements, and that was very challenging, very complex. The drink that took me the longest research,” he said. “Under each Taoist element there is a list of ingredients, so I had to select one for each and balance them conceptually and flavour-wise.” “I had Malibu, flavoured it with Japanese kelp, I had flower of salt, I had yogurt, I had Dutch egg, advocaat liqueur, grapefruit. I had two parts of the drink. One part was creamy, I put it into a foam machine, and at the bottom was sparkling apple juice. In the middle I had ice made from Volvic water,” he recalled. It was served in an enamel coated mug.

How to drink

Damian Sim considers some cocktail ingredients. Sim aims to develop memorable drink experiences. “Usually, when people design a dish, they just think of the sensorial impact in just one moment in time, but my recipe designs are conducive to flavour flashbacks over surprising spans of time,” he says. For Sim, the garnish is a key part of a cocktail, providing visual appeal and playing a part in transferring flavor through aroma. To drink a cocktail, he suggests one explore its different layers. “You want to experience it, but you also want the garnish fresh. So I would try the drink on its own, enjoy the aroma, then the garnish and after that the rest of the drink, but you still retain the memory of the garnish,” says Sim. Currently, Sim also does private workshops on the side through his company Provocachic, which offers bespoke branding and cocktails. He also used to blog about drinks for The Gilded Fork, a popular New York-based culinary media network that explores the socio-cultural history of flavours. Sim started flavour branding in 2002, after curiousity led him to try different mixtures on his own. The realisation that many cocktails did not cater to Asian palettes and that some friends did not like alcohol challenged him to develop customised drinks. “I like food, history, cocktails, psychology, sociology, creative direction and branding, and I thought they could all come together,” he says. We'd like to leave you with two questions. One, Provocachic's tagline, is: What would your story taste like? Also, what do you think Singapore’s story should taste like?

Credits -yahoo

SuperBowl Advertisements

Enjoy


They are just 30 seconds each so just watch them all if you like during your free time.


Its really funny.




















Credits -http://techcrunch.com/2011/02/06/superbowl/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunch+(TechCrunch)&utm_content=Google+Reader

Darth Vader Viral Advertisement Super Bowl Volkswagen

A new TV advert for the 2012 Volkswagen Passat is currently making viral waves on social networks like Twitter and Facebook.

It has logged over 3 million views on YouTube since the clip was uploaded on February 2nd. 

What's the attraction? What happens when a pint-sized "Darth Vader" attempts to use The Force at home? Golden retrievers, washing machines, baby dolls and mums serving a snack seem impervious to The Dark Side…

Credits -yahoo

NASA’s Kepler finds 68 new Earth-size planet candidates

NASA’s Kepler Mission revealed data this week detailing the discovery of 68 new Earth-size planet candidates, 54 of which are in the habitable zone, a region around a star where liquid water could exist on a planet’s surface. This is the first discovery of Earth-size planet candidates in the habitable zone.



“In one generation we have gone from extraterrestrial planets being a mainstay of science fiction, to the present, where Kepler has helped turn science fiction into today’s reality,” NASA Administrator Charles Bolden said in a press release. “These discoveries underscore the importance of NASA’s science missions, which consistently increase understanding of our place in the cosmos.”

The Kepler mission’s principal investigator Bill Borucki said the mission’s biggest discoveries were finding the 54 planet candidates in the habitable zone of other stars, as well as finding that about 17 percent of the stars have multiple candidate systems.



“They have systems of planets, like our solar system,” he said. “There’s not just one planet, but there’s a group of them with different characteristics and different positions.”



This is the first discovery of such planet candidates, uncovered in data the Kepler mission collected in its first four months of operation, from May 12 to Sept. 17, 2009.

Borucki said now that astronomers have a good idea of the frequency of Earth-size planet candidates in the habitable zone, they need to build the next major instruments to go and find their atmospheres.



Kepler also discovered six confirmed planets orbiting a yellow dwarf star similar to the sun, called Kepler-11. All of the six planets orbiting Kepler-11 are larger than Earth, and five of them are closer to the dwarf star than any planet is to our sun.



“This is the most compact planetary system discovered by any means,” said Jack Lissauer, a Kepler scientist and co-investigator who is the lead investigator for the Kepler-11 planet system. “It shows that you can have planets orbiting close to one another. That means there’s potential for there to be other systems that might have several planets in the habitable zone.”



The Kepler’s latest data are based on observations of more than 156,000 stars in Kepler’s field of view, accounting for about 1/400 of the sky.



Borucki said that if you compared the Hubble Space Telescope’s field of view to the size of a grain of sand, the Kepler Space Telescope’s field of view is about the size of a fist.


“The Hubble looks at one little area with a great deal of resolution,” Borucki said. “We look at a much larger area, but our images are fuzzy — and they must be to measure the brightness of the stars.”

To date, the Kepler mission has uncovered 1,235 total planet candidates. To verify these are actually planets, the candidates require follow-up observations.


“This bodes well for Kepler’s discovery in the future,” Lissauer said. “We’ve been able to find something that was really, totally unexpected, and this was just the first part of the mission.”



The Kepler spacecraft is about halfway through its mission and will continue searching for planets until at least November 2012.




Credits -http://news.medill.northwestern.edu/chicago/news.aspx?id=177894