It is important to construct a stable form of relationship with the consumers on the first go. It is vacuous to force a product upon them since they all prefer to accept it willing. Now, we are playing with the minds of the consumers, psychology, rather than through mere brute force which are already outdated a decade ago. For instance, when you get your hair done, it is the touching involved that creates intimacy that gets the customer to open up. It is this form of contact that destroys the mental barrier of the consumer. This is the touch of the new era, something that attacks the psychological barrier of the consumer, cranking open their barrier, forcing them to interact with you willingly and before you know it, the bond has already been formed.
The company usually see a small customer at their door, but they missed out on the huge consumer power around that corner. They believe that there is simply no harm in losing a few customers but they have absolutely no idea how strong the power of word-of-mouth actually is. The gargantuan network formed up by word-of-mouth can be as large as a million or even billions. That is why, we should never ever underestimate the power of consumers, even if it is just one of them.
The company usually see a small customer at their door, but they missed out on the huge consumer power around that corner. They believe that there is simply no harm in losing a few customers but they have absolutely no idea how strong the power of word-of-mouth actually is. The gargantuan network formed up by word-of-mouth can be as large as a million or even billions. That is why, we should never ever underestimate the power of consumers, even if it is just one of them.
I will further discuss the consumer power is the later posts, so stay tuned. Also, I will provide substantial examples to backup my case.
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