Connections between Culture and Consumption

Brands have become our time’s bearer of culture. We have to adapt and learn from the customers and the various diversifications. People living in the foreign countries have a high propensity to develop much stronger ties towards their native cultures. They tend to visit company that makes they feel at home. We can see the Japanese often at those top-class Japanese Sakae Restaurants despite its steep prices.
Consumers live on their own island of special cultures and needs. However, if the company can provide them with a new set of condition in which to develop of figure out their “special cultures”, it will definitely bring the consumers close to them.

First, the companies will establish their own fan-club. Next, they start setting up sales promotion and advertising to draw the attention of its fans. Afterwhich, they allow these fans to test the customer values of the products. Modifications will be made if they are dissatisfied. Finally, these fans will be satisfied and they will spontaneously publicise these goods to their friends while the company continue to improve the quality of the goods. Soon, there will be even more satisfaction achieved from the customers with sanguine expectations of the product per se. eventually, the products will self-advertise through various target markets.

Companies are able to stop other companies from reaching the company, i.e. big brands are able to buy up all the inventories at Wal-Mart, however, if pull-selling is initiated by a large number of consumers, Wal-Mart will not hesitate to give the other brands some shelf space. After all, Wal-Mart is about providing spaces to goods with high stock turns rates.

As far as it might sounds lucrative to make use of consumers to do the advertising, it is far from achievable in today’s society.
It is important to tell a story first, feed it and keep it spinning. Respect and involve your consumers. They are the best form of advertising you can get, without a tangible cost. Understand them, put yourself in their shoes, how close are you to them?
Passion, communication, reciprocation, humility are what forms a unique connection. Let the customer’s enthusiasm flow through all levels of the company. Listen to their views. As the influence of mass-media wanes, the value of word of mouth slowly rises in terms of convincing index. Self Reflection is the key to conquest.

Quality is no longer an argument when the different between brands shrink. Hands-on is the best way to integrate the customers into the implementation and development process.

-A Consumer Revolution to Business