Monday, December 7, 2009

How Colours can save your company

As mentioned by Chet Holmes in his book "The Ultimate Sales Machine"




Colours do wonders, they really do.




Notice how I try to use colours so much as possible to highlight important points? Because they work !


I'm sure you guys know that

RED



is a colour that symbolises danger and importance.

But it is also used to symbolise energy, action and enthusiasm.

Notice how most sales books are in red? That is simply because it is prominent and shouting to you!

Now, how about

ORANGE




It says value. Think Howard Johnson's or Home Depot - they use orange because studies show it denotes good value. Stores that provide real value have a proclivity to use orange to show that their products are of top quality without a shadow of a doubt!

Let's move on to

PURPLE




I'm sure a lot of people are familiar with this colour. In the ancient past and even now, purple symbolises royalty, prestigious people.

It is the colour of purpose. It is the colour of dynamics and figments of imaginations.

The best example out there will be YAHOO! which is so famously known for its signature colour, purple.

Lastly, my personal favourite

BLUE




This is actually the calming colour. It symbolises peace and equanimity.

It has the power to open your mind and broaden your perspective when you exposed to new information.

HP uses blue! Isn't it ironic? A complex digital firm on top of the technological world, making use of a colour that symbolises peace when the industry is so hectic and busy.

Credits -crystal-cure, -cheapoair, -imagecache5, -topleftpixel, -wallpaper-s

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