Tuesday, June 12, 2012

TomTom shares navigate up after Apple deal

TomTom NV shares soared over 12% as the Dutch navigation specialist jumped into the Apple Inc. versus Google Inc. map-technology war on Tuesday and said it would provide mapping technology to the iPhone and iPad maker. 


The deal highlights Apple’s determination to move away from erstwhile partner Google, which provided mapping technology to previous iterations of Apple’s iOS operating system.


Apple had said that its new mapping application provides real-time traffic information and suggests alternative timesaving routes. It’s connected to local-search information, including Yelp ratings, reviews and deals.




Panning, tilting and zooming on the new maps will be “incredibly fluid,” Apple had said in its news release detailing iOS version 6. The company also announced Flyover, providing what it called “photo-realistic 3-D views.”


I love it when Apple and Google, 2 of the tech giants, are competing against one another. At the end of the day, its the consumers that benefit :) Also, I think I'm really appreciative of Google Maps to be honest. In the past, I used to be a complete useless idiot when it comes to finding directions. I always get lost and I have no idea how to get to one place. I mean you can look up the place on the map online before you head out to your destination but the thing is, its really very different when you set out on your journey. That's how people get lost.


However, with google map, I could literally on it on my phone and I can follow the direction as I walk because of the real-time update and its incredibly accurate. I know which way to walk and which direction to go. It was so convenient.


Now, with Apple entering this market as well, with such high-precision where you get to know when you need to turn coupled with the 3D capabilities, I think I can visually walk to my destination even at the comfort of my own home now.


I'm really looking forward to using the tool and see how it works! Thumbs up to Apple to that new app :) Hopefully, Google will innovate even more aggressively now that it has found itself a new strong competitor in the field.


Credits -marketwatch.com

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