Marketing isn't just about selling and advertising
It's about identifying customers' needs and meeting those needs so well that the product almost "sell itself".
It is about anticipating their needs.
This explains why research and follow ups are so important. You need to follow the customers constantly to monitor any changes along the way in their needs. It can be affected by their surrounding, or your competitors.
Your customers will be more than willing to tell you what they dislike.
The problem is whether you are there to listen to them, to spot their unhappiness and displeasure towards your product.
Most of the time, the company per se knows very clearly whats wrong with the product but they are adamant about it. They ignore the fact that their product has something wrong and shut out the consumer's complains, thinking that its just a minority's opinions.
However, to their dismay, the number of dissatisfied customers increased exponentially. Soon, the satisfied customers come into contact with the dissatisfied ones and they are convinced that the product is indeed not impressive enough.
As time pass, everyone left and the company collapsed.
Moral of the story: Listen to understand. Do not run away from the problem. Be consistent.
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