There's actually an iPhone app for that, how cool is that man!
Fashion houses have been notoriously slow to embrace technology. Even their collections displayed on the runway takes 6 months to produce.
But things have taken a turnaround now, just head on to Style.com and you can easily get the fashion apps you need. Many top designers are introducing free iPhone applications to showcase their collections on your iPhone.
You can easily view the accessories and clothes on your iPhone and you can order immediately via your iPhone as well. It is really simple and quick.
As a matter of fact, different designers offer different programs esoteric to their brands. Some offers you films to watch, while others offer enticing games that force you to linger around on their websites.
On prima facie, it is definitely an euchred commercially viable strategy to use. You attract customers to view your collections more readily and thus you expose them to more of your products and with more contacts, comes more purchases as a corollary.
Nonetheless, is it really going to be that effectively? I will beg to differ in this case. I personally feel that when it comes to prestigious luxurious goods, it is better to view them on the websites and head down to the stores yourself. Viewing it on your iPhone does not have the necessary impinge on the consumers because the images are so small and the collections does not look alive as compared to seeing it on the big screen.
Furthermore, these clothes are very pricey and I for sure will not order via my iPhone even if I adulate it. It is definitely imperative for me to go down to the store, try it out, ruminate for awhile, before I even contemplates whether to buy it or not.
The application might be instrumental for cheaper retailers like Giordana, Diesel, or Macy's. Definitely not suitable for high end brands if it boils down to actual purchases.
Credits -marketwatch, -gaijinnosekai, -thelifeofluxury, -style
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