Google's gift: Free WiFi in 47 airports

Google has exploited the fact that people linger around the airport for quite a while before they board the plane and when they alight the plane, as they wait patiently for their families.

I'm pretty sure that this applies to most of us. We usually have to arrive at the airport 2 hours before our flight to settle the treacherous and mundane applications for our flight. After we are done with the application, we tend to be too free and most of us can't be bothered to shop at the customs because we have been there so many times already. For one matter, it does not change one bit even after so many years.

So what can we do? Whip out our iPhones/Smartphones/or whatever phones you have, and start surfing the Internet for some quirky, humorous videos. With Google's service now, many of us get to enjoy the free service without having to pay a single cent.

Of course, they are not so stupid as to pay without letting you know that it is them that you have to thank for the free service.


Upon signing in, users will be asked if they want to set Google (GOOG, Fortune 500) as their homepage or try the Google Chrome browser.

This form of advertising is considered to be straight to the point, down to the bones. Why is that so? Because it has identified the essence of advertising, that is to relate to the needs and behaviors of your consumers.


In this case, it has identified that people are too bored in the airport and they have the propensity to turn to the Internet as source to relieve their boredom. When you do them a favour, they will be more than happy to set you as their homepage and even attempt to use your services, whether new or not. Why do they do so?


1. Norm of reciprocity, as a payback favour, they don't mind using your services.

2. Because they have all the time in the world, there is no harm exploring since they have nothing to do now anyway.


With regards to the above 2 mentioned facts, Google has turned the table around and diverted all their attention to their services. Come to think of it, the traffic inflow and outflow just within a day is already an insurmountable sum. Furthermore, this offer is going to be here for the whole of the festive season, imagine the amount of recognition Google will get after this treat they provide?


An incandescent marketing strategy indeed.

Credits -money.cnn, -shore, -kalithea, -farm3