The Fun Theory

I mentioned about Advertising yesterday and I have recently came across this article speaking of thefuntheory.

I am sure that you guys have already watch the "Piano Stairs" on Youtube? If not, please view it.

As you guys can see, the advertising industry blooms on human behaviour. Notice in the advertisement how everyone switched to stairs immediately even though its long and strenuous as compared to the elevators? Simple, because they want to have fun and are often intrigued by things that they do and want to do in life.

Everyone will love to play a piano and impress the public like how Beethoven does, but there are de facto only this small group of people that can impress. The rest of them are merely putting up an ostentacious performance that are mediocre.


So how do we make use of this point, that human wants to do what they do and what they want to do at home, in the outside world, in front of everyone but at the same time not being overly-pompous about it?

That is exactly what Piano Stairs has achieved. Everyone is now playing on the stairs, showing off their closet-talent in front of so many people and that everyone is indulging in the fun per se. They get to unleash their child-like ideals and they can go on and on with it because they can relate to it in their personal life.



Building on this point, we like to see products that showcase the way we will like to see it. As Jeffrey Gitomer says, "Understand why the customers buy." This is such a simple theory.

There is simply no point bombarding them with all the pontification and ostentacious advertisements when they don't get the information they need. These sort of advertisements will simply boost their cynicism against the industry.



How do you tell that they do no need the information at all? Very easy, just look at the questions the customers ask the salesperson at a car roadshow.

This might sound crude but the questions come down to prices, installments, the top speed of the car, type of material for the wheel, durability of the seats, new functions of the car, how easily is it burnt out, type of safety precautionary tools installed.


All these questions might sound amateur and cliche but they are all facts, reality. People buying cars simply want to know things that they need to know. They are not buying it to race on the F1 track or to fly it across the ocean. They simply want to know its durability and how well it runs on the road.

We are all no car experts as compared to the designer and the manufacturers and we simply don't care about the technical jargons that they bombard us with. They simply don't impress us a bit.



All in all, I guess it's time that the marketing department and the advertisers find new ways to advertise because most of the advertisements on the market now are just out to impress. They have no idea what exactly the customers want to know. Being too hazed by the technological industry, they have totally misunderstood the point of information translations today.



It's time they wake up their idea!

Credits -thefuntheory, -wikimedia, -iee-cense, -newsimg