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We don’t do things to be good. Green is green [the color of the US dollar].

Jeffrey Immelt, CEO, General Electric

 

Well, Jeffrey, that sounds really great, but if you instead said: “We are making green dollars by saving money for consumers and together in one common goal can save the earth”

 

Stefan Engeseth

 
I find Stefan's reply intriguing. Why are we till today, even though we understand the destructive power of global warming, still so adamant about conservation of energy? There you have it the answer right above.
 
Corporations : Save the environment. Buy our products.
 
But have these corporations ever wonder? Their products are overpriced. Look at organic products, they are priced above average by alot, claiming that they are a healthier choice. But research has just proven that it is not true at all, there are no signs of organic food being healthier than normal ones. So now, they still refuse to mark down the price of organic food, claiming that consumers should still buy them at a higher price because they are planted on land that are more expensive and fertile. No consumer will accept that ridiculous reason man.
 
Consumers : We want to save the environment, but we have no money. So we inevitably have to look after ourselves first, which is to buy cheaper products that does more damage to the environment in the process of manufacturing.
 
So here comes a fine solution, help consumers save money by reducing the price of the green products and in turn, they can actually save money.
 
One good example is to introduce this policy to hotels. Allow people staying in the hotel to receive a rebate if utilise only a small amount of electricity during their stay. Of course, the benchmark has to be reasonable, otherwise the patrons will not even bother saving energy because they believe that that amount of saving is ludicrous and it affects their comfort level. Afterall, they are here to stay and have a pleasurable experience. So it is best not to restrict them to the extent that they can't breathe at all.
 
Also, supermarkets can mark down the prices of food contained in recycled packets, this will encourage consumers to buy food that are stored in recycled packets. And look, once you bring the food home, you are going to take out the wrapper and throw it away, so does it really matter if it is classy or has a good texture to it? Cut the bullshit and give them proper packaging and that's it. Full stop.
 
The overall key idea is to ensure that the consumers can save money and at the same time the companies are able to make alot of money.
 
Simple Equation:
 
Marked down price x Number of products purchased
 
MORE THAN
 
Original price x Number of products purchased

Photo credits -farm1