Breadtalk is one of the company i really want to intern at. It began in April 2000, holding a total of 24 retail outlets in Singapore today.
Breadtalk is renowned for 2 factors, it has an incandescent signboard which you can identify from far, far away, and secondly, it has a see-through kitchen, which allows you to see exactly what the chefs are doing and it is a major step forward to promote good hygiene.
In addition, Breadtalk is famous for the fact that they are consistently introducing new breads which are extremely innovative and creative-looking. It just simply entice me when the chefs place each and every one of the piping hot breads onto the trap. Breadtalk is constantly churning out bread as the ones on the tray are grabbed once they are served. They do not bring out new breads if there are still plenty on the trays. This is to ensure that the bread are hot and fresh everytime. How thoughtful!
Below are some of the signature breads that Breadtalk offer and Floss is definitely top on my list !
Floss
Frentaigo
-Golden Pumpkin
Recently, Breadtalk has made a decision to mass open up retail outlets overseas. Some of the locations include China, Indonesia and Thailand. Reason being, new shopping malls are sprouting up in these countries. Stepping on top of this financial crisis, rather be quelled by it, Breadtalk has decided that this will be a fine opportunity to secure a great retail location at a low cost. Furthermore, the cost of the employees and chefs are cheaper and it is easier to hire good ones since many are retrenched now.
On top of that, construction and food costs have plummeted along the way. Prices of steel and bulbs and other appliances have dropped because the housing market has just been hit big time by the financial crisis. Many plans to build additional houses have already been put off due to the sudden increase in the amount of foreclosures by the banks and government authorities.
Therefore, it only makes sense for Breadtalk to hunt for great locations(cheap cost of construction and easy loans).
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