Better customer service will be provided in a diversified society. Usually marketing managers tend to lias with local organisations to aid them in the understanding of the behaviour of the locals to better cater to their ever-changing needs. Research is just words on paper, it is actions that count, and this is only attained via people’s observations. Each race in each country has their own preferences, bias and needs. We need to tailor our products accordingly to each market segment to ensure a steady and consistent flow of sales.
Variety of Innovations
This ensures that new products are constantly churned out, appreciated by the groups made up of people from various backgrounds. They need to make sure that the products cater to everyone, not just a particular group of people, they are targeting a macro level consumer group after all. Of course, as needs change, they have to cater to them by modifying the benefits of their products to better suit their tastes.
Then again, there is a problem as well because it is too late to change when everyone realised that the needs or requirements change. Therefore, it is important to establish a relationship with the group of people who are the pioneers of change or fans of fads. This ensures that they can receive any traces of slight rustling among the majority as soon as possible.
Even though there will be a lot of problems encountered along the way; IBM has always held its mission upright, “Respect for individuals”. It provides a synergistic solution to all problems by valuing the differences of all the individuals by respecting their opinions.
No comments:
Post a Comment