SNSD signs on as the new models for Christian Dior cosmetics?

SNSD

Rumors have been swirling about SNSD being picked up by Christian Dior to become their new campaign models.

According to multiple shareholders in the cosmetics industry, SNSD has agreed to endorse the label, and they’ve already filmed a commercial.

Since Taeyeon, Yoona, and Seohyun are already signed to different cosmetic brands, it’ll be the other six ladies (Tiffany, Jessica, Sunny, Hyoyeon, Yuri, and Sooyoung) who will be seen in the CF

Wow, it seems like SNSD is really on a role. In terms of marketing, if you employ them, it is definitely a great move.

Your brand's equity will definitely shoot to fame and steal off lots of attention for sure.

When people notice that SNSD is endorsing, inevitably they will stop and take a look at the brand.

In most cases, because people are bombarded with so many advertisements, they really can't be bothered to look at them anymore.

But this has changed, if you linked their interests to your brand. Which in this case, SNSD to Christian Dior, SNSD lovers will start buying Christian Dior and then through the word-of-mouth, they will help increase the exposure level of the brand Christian Dior.

This is similar to advertising a promotion by saying that you stand a chance to win a free Apple Mac.

Mac lovers will definitely stop and take a look at your brand. This is also known as the complements of interests.

Credits -allkpop