Unlike Apple (AAPL), Google does not have a physical store to sell its products, so mail order was their only option. Apple currently sells iPhones and iPads at its many domestic retail stores.
Google is changing the focus of the "store" to advertising and viewing as it does in Europe. They list the following changes:
More retail availability. As we make Nexus One available in more countries we'll follow the same model we've adopted in Europe, where we're working with partners to offer Nexus One to consumers through existing retail channels. We'll shift to a similar model globally.
From retail to viewing. Once we have increased the availability of Nexus One devices in stores, we'll stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally.
Hmmm... This is interesting. What are the advantages of having your own store? Rather than selling your products through the stores of other retailers? To have your own brand, your own store. Just look at the Apple's epicenter, it's practically like a small mini white lab.
The only thing I have to complain about it is that it's not prestigious enough. It's not classy enough. It does not showcase the awesome products they own. The layout of the shops are good but not great.
Perhaps, Google will like to work on this?
Credits -apple, -pcadvisor
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