Pathos, Ethos, Logos: iPad

Thursday, April 8, 2010

iPad

According to records received by the U.S. Patent and Trademark Office on March 17, 2010, Fujitsu Frontech North America has formally assigned whatever interest it had in the name IPAD to Apple Inc.

Clear ownership of a trademark is important in this business. It gives the owner the right to commence legal proceedings against all sorts of trademark violations — including, in some cases, domain name poaching.

Important is an understatement, it is de facto the most precious thing a business can possibly wish for!

It is as simple as the fact that you stole your friend's bungalow when it was registered under his name.

Crazy you might say. A bungalow is like worth millions, and it's so obvious that it's not yours so how can you steal it?

Then think about patents, why are people stealing patents by using names that are already patented?

Even more stupid isn't it ?

Well people usually do it surreptitiously so that they will not be discovered by their competitors.

However, once discovered they will be brought into many forms of litigations, which is extremely cumbersome.

If you can remember, a while back when the iPad was launched with all the hoo-hah, you must have realised that it was actually not a fantastic product so to speak.

Nonetheless, you see a copious amount of media news revolving around the name iPad and the product per se.

Many claimd that they had this product very long ago, one of which was a manufacturer from Shen Zhen. Ironic isn't it? Shen Zhen, the epitome of fake goods, no offence there.

Yeah, after all the media attention that Apple has received from the public as a result of this drama, Apple's recognition has once again surged all the way to the roof.

It has become the most searched company on Yahoo, Google and Bing.

And at the end of the day, Apple lose nothing because it has gotten the patent for "iPad" on top of all the free advertising and no one else can steal it from them.