Advertisements, how many have you seen?
Probably thousands, tens of thousands or even millions to date?
How many of them are actually great in your viewpoint?
Even if they are great, most of them are impertinent.
They merely entice the audience but at the end of the day, they know nothing about the company or what it's trying to promote.
That, however, is useless when it comes to building brand awareness but wouldn't it be better to kill two birds with one stone?
This is the latest advertisements against the malaise disease, HIV.
It is the one virus (insidious in nature) that seems to confound all the medical experts for decades and centuries.
Till today, there is no cure for HIV and millions are dying because of this disease.
As the aphorism goes, "Prevention is better than cure."
But how do you translate this message effective to all?
Well, this new advertisement has just checked out the boxes on the list.
1. Use a condom.
2. Intriguing to use tongue to portay the private part of guys.
3. Word of mouth.
Since the beginning of god knows when, word of mouth is touted as the unbeatable, world-best form of advertising.
Initially it starts with 1 person telling the other.
Then each of time tells 2 more person.
Now 6 people know about it.
And then each of the 6 tells another 3.
And the number just keeps going up exponentially and even it spreads like wildfire.
You can actually predict the number of people who will know within a number of days using the mathematical model known as "Malthusian Growth Model."
You can go read it up on it if you like.
Yeah, so there you have it.
The essence of advertisements lies in the fact that it has the power to spread the message across wildly using the most effective method with the least amount of money spent.
A round of applause for the HIV organisation please.
Impressive
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