I'm back from my trip down to the Burberry Sale at Expo.
The queue was extremely long but fortunately, I was there early at around 930am.
So, I was one of the first 20 people to get into that place.
When I enter, I was flabbergasted because it was so small, and the majority of the stuff were women's stuff.
The price range was pretty high as expected of Burberry.
The original prices for polo shirts and normal short sleeve shirts ranges from $365 to $895.
Crazy shit right?
But thank god for the discount.
There's a variety of discount ranging from 30% all the way to 80%
But this is how warehouse sales work.
They go by this concept called "Price skimming."
On the first day, they will stick with a mere 30-50% discount as they know that people on the first day are entitled to the widest selection they can possibly get.
Therefore, all the great stuff are there for them to choose from.
If you want the great stuff, you will have to pay the price I guess. There is no way you will get something great at a low price in a warehouse sale.
Then, on the 2nd day, they increase the discount to 60%.
Here, the goods are still not bad, passable.
Then on the 3rd day, they jacked it up to 70% discount but all the good stuff are more or less evanescent.
And finally, on the last day, all hell break loose and they put most of the stuff on 80% discount because they want to clear everything they have and that's remaining are pretty much abysmal in terms of designs and cuttings.
The trick about the warehouse sale is to go on the 2nd day so that you won't miss out on the great stuff and it is still affordable as compared to the first's.
Also, the point about going all out, effusively, on the last day, it is because of the nature of the sale.
It is a warehouse sale.
As they say, "In Fashion, one day you are in, the next day you are out!"
This is particularly true for Burberry.
No one will buy the stocks from last year, people are constantly hunting for new arrivals because they can afford them.
Also, if you want them to bring everything back, it will simply take up storage place and the inventory cost will be jacked up unnecessarily.
To throw them away seems like the best alternative because storing them is really taxing on the net profits.
So, rather than throwing it away, why not sell them at an unbelievably low price?
It makes more sense right?
Yeah, so that's the end of the lesson for warehouse sales 101.
Hope you enjoyed it!
Oh, did I mention that I walk away with a long-sleeve polo t-shirt with a 60% discount?
In the end it cost me $180.
Isn't the stripes and tailoring gorgeous?
Just look at the logo.
It's really a dream to wear this thing on Chinese New Year man!
Looking forward to it!
Credits -msb, -stockphotograph
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