The key reason why it has failed for now is because it is not catering well to the market at all. Policies and plans are not particularly appealing to the consumers because they do not fulfill or rather they are not tailored to the needs of the consumers. When it comes to high-priced commodities, consumers naturally want the best of the best and it to be as close as possible to what they want.
The highlight is to price and pick a policy that is esoteric to the needs of China consumers. Perhaps the iPhone market is not really appealing to the China consumers because they are not really in favour of the policies set by the telecom companies.
I guess they are most likely emulating the policies and terms based on the United States plans. However, that emulation has obviously flopped badly. Maybe it is time to structure one plan that really caters to the target market and then market the new designs and functions of the iPhone with a huge marketing program which the consumers can relate to, particularly in China.
By then, they should make a huge profits since they meet the needs of the consumers and iPhone is definitely a euchred product internationally without a doubt!
Credits -businessweek
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