Apple ads

Apple has spent $501 million on advertisement, that is a ridiculous half a billion there, but wait a minute, it's not a lot as compared to Microsoft's $1.4 billion.


And in actual fact, Apple's spending on advertisement has dropped to 1.37% of its revenue over the years. In absolute amount, Apple has increased its spending but when compared to its rapidly rising revenue, it is actually dropping tremendously.

Personally, I am extremely cynical about the advertising industry and the functionality of advertisements. For one, they are a mere exaggeration of the usefulness or effectiveness of the product and that only a mere 50% of it is true as stated.


It just gives me more reasons to be skeptical about the product given the fact that almost every companies are being so ostentacious when it comes to advertising. They go all out, relentlessly when it comes to graphics, animations and sound quality of the advertisement but they have forgotten about the importance of the product per se.

Many of them have forgotten that the product should be the focus, not the fanatical stories with intricate art and bombastic animations. They are retailers, not singers or gamers.


Hence, I believe that it is important for them to emphasis on the esoteric strengths the product possesses along with absolute assurance based on reliable feedbacks. A great product accompanied by poignant feedback is the key to winning over the customers. There is simply no need to bang hard on the brand name when it is already ubiquitous in the city. All in all, I believe that Apple should shift their focus to the new products now. Build an advertisement focused on the product along with reliable credentials and that is it. What a simple formulae.

Credits -p2pnet