Doubleclick Ad Exchange

 Yes, Google has done it once again. After spending so much time to fight Microsoft, Google has just diverted their attention back to Yahoo, it's all time rivals in the advertising industry.

Google holds a total market share of 64.7% in terms of market share in the search engines as researched by comScore. In the past, they have always been focusing on the relevant text ads where you will see them when you simply type a word in its search box. Relevant advertisements will appear automatically next to your search results.

Like before, advertisers simply have to bid for their own ad space and start advertising. However, the trick here is that they now have more flexibility in the control over who sees it, when they see it and where they see it. They now appear at the appropriate places at the right time in front of the right people.

This strategy further optimized the chances that they get more effective clicks. Effective clicks literally means that people who are interested in the advertiser's products sees the advertisements posted and click on them.

There are programmes around which track who visit the respective websites and at what point in time is there the highest traffic available on the website per se.

This new Doubleclick ad exchange helps to analyse who the advertisers are actually targetting based on a few questions. For instance, the advertiser might want to target students who are interested in getting ahead of Fashion. In this aspect, it is natural for them to post their advertisements after school hours when a lot more students will be able to surf the net. In particular, the advertisers will most probably post their advertisements on the top gaming websites such as World of Warcraft or Maplestory in order to attract their attention while they are gaming after school.

In turn, advertisers will bid on the ad space available on the particular websites if the website fits the bill. This new deal will definitely entice the advertisers who are interested in more effective clicks. In the past, they just spam advertisements everywhere possible, but now with the greater precision in time and location, the advertisers are bound to attract a larger percentage of the target market to their websites more effectively than before.

This will definitely translates to a bigger picture of cost savings for a lot of companies!

 Credit -money.cnn.com, -bizbox, -technologygear